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    What is a serum? Serums pack a serious punch. These highly concentrated formulations are designed to deliver a potent mix of active ingredients to your skin. Serums often address specific skincare concerns, such as aging, redness, dullness or blemishes.

    Serums are light, easily absorbed oil- or water-based liquids that you spread on your skin. They typically come in small bottles with a dropper, and you only need a few drops to treat your whole face. A skin serum is not a moisturizer, like a lotion or cream, says Dr.

    It is safe to be used daily as an anti-pigmentation serum. REDUCES TANNING & SPOTS: Reduces dark spots, acne marks (or pimple marks), resulting in even skin tone.
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